The Digital Front Door Series: Part 1 - The Omni-Channel Awakening
Prepare to have your mind opened to the vast possibilities of the retail world as Scott Benedict hosts retail strategist Jim Okamura to unpack the secrets of omnichannel retailing that are setting the stage for a revolutionary customer experience.
Ever wondered how retail heavy-hitters are smashing the barriers between digital and physical shopping? The conversation traverses the innovative landscapes created by giants like Carrefour and Ikea, where technology and urban store formats merge to redefine what it means to shop.
Jim, hailing from McMillanDoolittle, offers a treasure trove of global perspectives on retail's digital-first transformation.
Scott and Jim look beyond borders, identifying how international players are making waves and how their innovations are influencing retailers worldwide. Embracing the shift from channel-centric to customer-first, they delve into the challenges faced by established retailers and how they can navigate the digital transformation. Don't miss out as they reveal how to stay at the forefront of the omnichannel revolution and continuously enhance customer service.
QUICK HITS ON LINKEDIN: We pull a few selected short clips from each week's episode and drop them on the LinkedIn page of Doing Business in Bentonville. Follow us on LinkedIn for clips and more retail and omnichannel news.
Ep. 36 - The Digital Front Door - The Omni-Channel Awakening - with Scott Benedict and Jim Okamura
Prepare to have your mind opened to the vast possibilities of the retail world as Scott Benedict hosts retail strategist Jim Okamura to unpack the secrets of omnichannel retailing that are setting the stage for a revolutionary customer experience
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Packaging is a channel. Matt Woolley of Designsteins shares how smart packaging, storytelling, and fast execution drive shelf and screen success, from PDP assets and micro video to sustainability tradeoffs and speed to market.
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