Gen Z Turns Halloween into a Year-Round Retail Experience
Retailers are leveraging experiential elements and the enthusiasm of Gen Z to transform the Halloween season into a prolonged, emotionally driven shopping event.
Pre‑Loved Gifting Climbs: A Shift Toward Secondhand Acceptability
A growing share of U.S. consumers now consider giving or receiving secondhand gifts socially acceptable — signaling a shift in how retailers and brands should think about the omnichannel gift‑economy.
Amazon Launches AI Tool “Help Me Decide” for Indecisive Shoppers
Amazon introduces “Help Me Decide,” a new AI shopping assistant designed to help indecisive U.S. consumers choose between similar products by analyzing their preferences.
How Retail Media Networks Will Become the Omnichannel Hub in 2026
Retail media networks are evolving into connective tissue for omnichannel strategies—brands that leverage them early will pull ahead in 2026.
Fintech Launches AI Platform for Shareholder Engagement
A fintech startup introduces “Retail ID” to modernize shareholder verification and brand‑consumer engagement via AI.
5 Essential Steps to Master Omnichannel Marketing in 2025
Discover the five essential steps to create a winning omnichannel marketing strategy for 2025, focusing on customer journey mapping, content consistency, fulfillment efficiency, automation tools, and measurement.
Influencers Transforming into Retailers: The Creator Commerce Shift
Influencers are becoming merchants — shifting from promotion to direct retail, redefining the creator economy’s role in commerce.
Proven B2B SaaS Marketing Strategies for Growth
B2B SaaS companies must adopt innovative, full-funnel marketing strategies to stay competitive in a rapidly evolving digital landscape.
2025 Smart Merchandising Trends Every Retailer Should Watch
Explore the top smart merchandising trends reshaping retail in 2025—from AI personalization to seamless omnichannel integration.
Reclaiming the Merchant’s Role in Modern Retail
In a tech-obsessed retail world, the merchant’s intuition still drives differentiation and customer connection.
B2B Marketing Trends for 2026: What Businesses Need to Know
Discover the top trends defining B2B marketing in 2026, from AI integration to the resurgence of experiential marketing. Understand how to leverage these insights for your strategy.
NRF Forecasts Second-Highest Holiday Spending in 2025
Despite economic uncertainty, U.S. consumers are expected to spend an average of $890.49 this holiday season—just shy of 2024’s record.
Key Insights from the 2025 Omnichannel Retail Index
Explore the key findings from the 2025 Omnichannel Retail Index to enhance customer experience and prepare for the future of retail.
Why Shoppers Want AI and Speed—Now
VML’s Future Shopper 2025 report highlights the growing demands of consumers for virtual interactions that elevate their shopping experience.
Why Regenerative Agriculture Matters for Baking's Future
Explore why regenerative agriculture is key to sustainable food systems, boosting supply chains, and building consumer trust in the baking industry.
Nuuly Enhances Customer Experience with Recurly Partnership
Nuuly’s latest partnership with Recurly aims to revolutionize the customer experience by making clothing rental simple and rewarding.