Consumers in Flux: Key Insights from Mintel’s 2025 Global Trends
Mintel’s 2025 Global Consumer Trends unveil how the interplay of home, community and global contexts is reshaping shopper behaviour—vital intelligence for omnichannel leaders.
Social Commerce Becomes Retail’s New Checkout Channel
TikTok, Instagram, and YouTube are transforming content into commerce, requiring retailers and vendors to adapt fast to in-app buying trends.
Retailers Shift from Mass Market to Micro Targeting
U.S. retailers adopt hyper-personalized approaches, using AI and real-time data to deliver tailored omnichannel shopper experiences.
Amazon Launches “Haul” Storefront and Early Holiday Sale
Amazon debuts an ultra-low-price “Haul” storefront with items under $10 and launches an early Black Friday-style event.
Burberry Returns to Growth with China and Heritage Focus
Burberry posts its first quarter of growth in two years, crediting British heritage revival and strong sales in China.
Skims Reaches $5 B Valuation, Plans Physical Store Expansion
Kim Kardashian’s Skims brand reaches a $5 billion valuation and plans to significantly expand its physical retail footprint.
Etsy Holiday Campaign Focuses on Personalized, Purposeful Gifting
Etsy’s 2025 holiday ads celebrate small moments and real-world characters, promoting personalized gifts amid a leadership transition.
Holiday Shoppers Shift to Early Deals and Delayed Payments
U.S. consumers are starting holiday shopping earlier, leaning on buy-now-pay-later, and hunting discounts as inflation and job worries shape spending habits.
Bloomberg Terminal’s AI Evolution Drives Real‑Time Market Insight
The Bloomberg Terminal is integrating generative AI and large‑language‑model capabilities to transform hours of manual analysis into minutes — while maintaining rigorous controls.
AI’s Sameness Problem: Why Marketers Should Take Notice
Generative AI is delivering undeniable scale — but its growing “sameness” in content poses real risks for marketers striving to stand out.
Protect Your Brand: Know Your Caller Reputation
Unidentified and spoofed calls are increasingly hurting brand reputation and call answer rates—marketers and contact‑center leaders must act now.
Modern Measurement Meltdown: Why Legacy Models Fail
Marketing leaders face a measurement meltdown as legacy models collapse under modern complexity—here’s how to rebuild toward a dynamic, AI‑ready system.
Essential Omnichannel Marketing Statistics for 2025
Discover crucial omnichannel marketing statistics for 2025 that highlight the importance of personalized engagement and cross-channel communication in today’s marketplace.
B2B Marketers Shift to Growth in 2026: Strategies & Priorities
B2B marketing leaders are embracing growth in 2026—boosting budgets for programs, talent and technology while focusing on search visibility and hybrid execution models to thrive in an omnichannel world.
GenAI Is Redefining SEO: The Rise of AI Overviews in Search
Generative AI is redirecting the SEO equation: as “AI Overviews” become common in search results, omnichannel brands must invest in structured data, narrative control and multi‑touchpoint presence—not just clicks.
Meta Earned Billions From Scam Ads Despite Oversight Failures
Internal documents reviewed by Reuters show Meta may have earned up to 10 % of its revenue in 2024 from scam and banned ads, revealing major brand‑safety risks in its advertising ecosystem.