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Marketing

Explore how retail marketing is evolving across channels with insights on shifting loyalty programs, immersive retail media, the influence of short form video like TikTok on shopper engagement, and digital transformation in omni channel strategy. Discover expert commentary on creative promotion tactics from Cannes Lions to smart screen commerce and learn how brands connect with audiences in new ways.

A person holds a smartphone showing store directions, standing in front of a shop window with prominent "Black Friday" sale signs, creating a shopping vibe.
AI

AI and Omnichannel Integration Shaping Retail Success in 2026

Retailers face a critical juncture in 2026 as AI investments surge and omnichannel integration struggles. Success hinges on operational discipline, agentic AI deployment, and overcoming technical debt in a $30 trillion market where over 80% of sales remain in physical stores.

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