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Marketing

Explore how retail marketing is evolving across channels with insights on shifting loyalty programs, immersive retail media, the influence of short form video like TikTok on shopper engagement, and digital transformation in omni channel strategy. Discover expert commentary on creative promotion tactics from Cannes Lions to smart screen commerce and learn how brands connect with audiences in new ways.

Retail in 2026: Navigating Peak Ambiguity

Retail in 2026: Navigating Peak Ambiguity

Master the era of peak ambiguity in retail. Scott Benedict breaks down Forrester Research on economic volatility, discovery disruption across social commerce, and the realistic role of AI in 2026. Learn why adaptability and high quality product data are the new essentials for retail success.

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