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Marketing

Explore how retail marketing is evolving across channels with insights on shifting loyalty programs, immersive retail media, the influence of short form video like TikTok on shopper engagement, and digital transformation in omni channel strategy. Discover expert commentary on creative promotion tactics from Cannes Lions to smart screen commerce and learn how brands connect with audiences in new ways.

Ep. 21 - The Club Channel Mindset

Ep. 21 - The Club Channel Mindset

Treating warehouse clubs like standard retail drains marketing budgets. Discover the reality of winning at Sam’s Club and scaling creative production. Learn how to leverage first party member data, maximize physical sampling, and use AI strategically without losing human judgment.

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