How to Launch an Instagram Page for Your Business
Discover the step-by-step corporate strategy to build a professional Instagram presence, optimize your profile, and leverage data analytics to connect with digital consumers.
Klarna Partners With Arrive for Flexible Parking Payments
Klarna integrates flexible payment options into Arrive's EasyPark app, enhancing the omnichannel retail experience for consumers through digital wallets and strategic mobility solutions.
Chipotle Gamifies Loyalty: Driving Omnichannel Sales and Engagement
Chipotle's 'Summer of Extras' and relaunched 'Rewards on Repeat' platform significantly boost omnichannel sales and customer engagement through gamification and data-driven strategies.
How Creator Economy Disrupted Traditional Digital Advertising Budgets
Discover how creator-driven commerce fragments the digital advertising market, capturing billions in revenue and forcing omnichannel retail brands to operationalize user-generated content.
Lizzo Remixes Chili's Jingle: Omnichannel Marketing Drives Retail Growth
Chili's leverages pop culture with Lizzo to boost brand engagement and drive retail growth through strategic omnichannel marketing initiatives for modern consumers.
How Challenger Brands Disrupt Status Quo at Big Retail
Discover how emerging consumer packaged goods startups navigate margin pressures, retail media networks, and channel-specific marketing strategies to successfully win shelf space from legacy corporations.
Amazon Ads & Liquid I.V. Drive Omnichannel Retail Engagement
Liquid I.V. partners with Amazon Ads and Prime Video, leveraging co-branded content to engage consumers and advance omnichannel retail strategies.
Gen Z Drives Fizz-Free Beverage Trend, Reshaping Retail Strategy
Gen Z's evolving preferences for non-carbonated drinks are reshaping the beverage market, impacting retail strategy and product innovation across alcohol and non-alcoholic categories.
The Creator Economy Isn't Emerging - It's Already Competing with Platforms
Traditional digital advertising is shifting as creator-driven commerce disrupts traditional media budgets, generating over $10 billion in annual US revenue. Host Scott Benedict breaks down why tech giants are losing their grip and how brands must operationalize user-generated content to survive.
Ep . 19 - Breaking the Rules: How Challenger Brands Can Win at Big Retail
Downtime is a profit leak in retail. Paradox Retail CEO Allisha Watkins breaks down how emerging brands can disrupt the status quo, win shelf space at giants like Walmart and Costco, overcome margin pressures, and navigate the operational friction of digital shelf labels.
Rethinking Subprime Lending: Behavioral Insights for Retail Innovation
New data reveals subprime consumers' unique financial behaviors, challenging traditional credit underwriting models and highlighting opportunities for innovative retail lending strategies.
Skittles' Surreal Marketing: Practicality Over AI Drives Engagement
Skittles' latest "uncomfortably soft" gummies campaign leverages surreal practical effects, not AI, to resonate with Gen Z consumers, demonstrating effective brand strategy in retail marketing.
Zevia’s Radical Marketing Strategy Boosts Omnichannel Retail Presence
Zevia's "radically real" brand strategy, leveraging influencer marketing and a unique AI perspective, drives significant omnichannel retail sales growth.
Memorial Day Online Spending Set to Approach $11 Billion
Adobe Analytics projects that holiday e-commerce sales will see strong growth driven by mobile shopping and flexible checkout options.
Why YouTube Represents the Next Frontier in Omnichannel Retail
As consumer attention shifts toward shoppable video content, YouTube is emerging as a primary upstream engine for modern omnichannel retail commerce and digital merchandising strategy.
Michaels Boosts Party Supply Market Share with DIY Bar Innovation
Michaels is strategically expanding its party product assortment and introducing DIY customization bars to capture market share in the evolving omnichannel retail landscape.