Live Shopping in 2025: Where Story, Tech, and Conversion Meet
Live shopping is surging, but U.S. brands must reduce friction and elevate storytelling to unlock its full potential in 2025.
Ep. 7 - How Creator Commerce Works
Creators now power the digital shelf. PartnrUp CEO Jessica Thorpe explains how UGC, automation, and affiliate links drive measurable lift on Amazon and Walmart, boosting PDP conversion and connecting social reach to real sales.
Ep. 9 - When Ads Tap the Heartstrings
How nostalgia marketing builds emotional brand loyalty. Sarah Gillmer breaks down when heritage works, why traditional media still wins, and how brands blend analog trust with digital precision. Insights on pop culture, media mix strategy, and modern advertising.
Stores Aren’t Dead. They’re Evolving
Digital shapes the shopping journey but stores still win the moment of purchase. This episode uses fresh data to explain why blended retail works, from social discovery and mobile research to BOPIS, curbside, and in store experiences that drive trust and conversion.
The End of Easy Amazon Money
Amazon is rewarding systems over stunts. This episode breaks down Marketplace Pulse data showing rising GMV, fewer sellers, and more million dollar brands. Learn why disciplined operations, analytics, and patience now define success on Amazon.
Extra Vibes: Live Shopping In 2025
Live shopping is growing fast but unevenly. This episode breaks down why China leads, where US platforms like TikTok Shop and Amazon Live win or fail, and how story led streams, creator hosts, and frictionless checkout drive real conversion in 2025.
Why Secondhand, Analog, and Brand Meaning Matter in 2026
Secondhand retail is booming as shoppers seek authenticity, sustainability, and identity over instant gratification.
Holiday 2025: Brands Double Down on Experience-Driven Marketing
In a cautious consumer climate, brands are leaning into emotional storytelling, digital engagement, and experiential retail to drive holiday spending.
Ep. 1 - Why 3P Matters: Building to Brick-and-Mortar
Learn how to grow on Walmart with the right mix of 1P DSV and 3P. This episode breaks down WFS, conversion data, search strategy, and AI driven discovery so brands can scale faster, win buyers, and build a profitable omnichannel flywheel.
Ep. 8 - Secondhand Is the New Mainstream
Brand strategist Erin Campbell on winning attention through meaning not tactics. We explore resale culture, trust and second lives, plus the analog comeback from vinyl to LEGO. A sharp guide to building brands with connection, calm, and lasting value.
Nike Q2 Earnings: Turnaround in “Middle Innings”
Nike’s Q2 fiscal earnings show 1% revenue growth and mixed global performance, marking steady progress but ongoing challenges in its turnaround strategy.
Olive Garden Nationwide Rollout: Lighter Portions After Test Success
Olive Garden is moving forward with a nationwide rollout of its popular lighter portion menu, offering smaller, budget‑friendly entrees after strong test performance.
Gen Z Holiday Shopping: Experiences Over Discounts
Discover why Gen Z holiday shopping in 2025 is driven by festive experiences and atmosphere, not just discounts — and what this means for retailers.
2025 Fashion Year in Review: Deals, Departures & Disruptions
A comprehensive review of 2025 fashion industry deals, departures, and disruptions, spotlighting M&A activity, store closures, and market shifts that reshaped the year.
Retailers Face “Consumer Joy Deficit” This Holiday Season
“Consumer joy deficit” describes 2025 holiday shoppers’ cautious mindset amid high prices and stress, prompting retailers to adopt more empathetic marketing and value‑driven strategies.
Doug McMillon Reflects on Career as Walmart CEO Retirement Nears
After four decades at Walmart, CEO Doug McMillon plans to retire in January 2026 and has said he’s looking forward to a “blank calendar” before pursuing future business and philanthropic interests.