New Gartner research reveals consumers favor third-party generative AI over brand chatbots for customer service, prompting a critical reevaluation of retail technology and omnichannel strategies.
Understanding modern payment options like mobile wallets and BNPL is crucial for businesses aiming for seamless omnichannel customer experiences and growth.
This weekend, Northwest Arkansas hosts a diverse array of events, driving consumer traffic and stimulating local businesses, highlighting the region's dynamic economic and community landscape.
Discover how Heinz's World Cup Penalty Packets campaign exemplifies innovative omnichannel marketing strategies, leveraging social engagement and product innovation for brand connection.
Meta AI introduces a groundbreaking room visualization tool, allowing shoppers to virtually integrate products into their spaces, enhancing the omnichannel retail experience.
Casual dining brand Chili's targeted Burger King over a viral $18.19 combo meal, utilizing a strategic value-driven marketing approach to capture market share from shifting fast-food consumer demographics.
PepsiCo reported mixed financial results for the second quarter, demonstrating resilient international growth despite a cautious consumer spending environment in North America.
Discover how Vitaminwater is strategically advancing its omnichannel retail engagement by connecting with Hispanic consumers through public art and diverse digital platforms.
Home Depot enhances its Pro Xtra loyalty program with new strategic partnerships, offering diverse benefits to professional contractors and reinforcing its omnichannel strategy.
Retail experts dissect how agentic commerce and generative engine optimization are reshaping product discoverability and consumer behavior.
Businesses nationwide anticipate further tariff-induced price increases, suggesting ongoing economic adjustments and impacts on global supply chain management and retail pricing strategies.
Chipotle innovates customer engagement by tying in-game performance in "PGA Tour 2K25" to real-life rewards, demonstrating advanced omnichannel retail strategies.
Delta Air Lines introduces "Basic Business" and "Basic First Class" fares, reflecting a wider industry trend in premium cabin segmentation and revenue optimization.
State Farm integrates top gaming creators and Flowcode QR technology to enhance omnichannel customer engagement and brand presence in evolving digital landscapes.
Friction in shopping kills profit. As consumer search shifts to AI, waiting to adapt means losing market share. A panel of retail experts breaks down agentic shopping, generative engine optimization, and how to structure your product data so algorithms confidently recommend your items.
Unilever's Dove Men+Care integrates fitness app Strava, social media, and influencer collaborations into a comprehensive omnichannel marketing strategy for product relaunch.