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Marketing

Explore how retail marketing is evolving across channels with insights on shifting loyalty programs, immersive retail media, the influence of short form video like TikTok on shopper engagement, and digital transformation in omni channel strategy. Discover expert commentary on creative promotion tactics from Cannes Lions to smart screen commerce and learn how brands connect with audiences in new ways.

Two women sit on a couch in a clothing store. One wears a denim jacket, holding a coffee cup. The other in a striped top focuses on her phone. Shopping bags nearby.
AI

Google Agentic Commerce Redefines AI Retail

Google’s Agentic Commerce and Universal Commerce Protocol introduce AI-driven shopping agents that automate discovery, negotiation, and checkout—reshaping omnichannel retail strategy and digital marketing performance.

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A man in a light blue shirt is focused on a computer screen displaying various images. Beside the computer are a smartphone and a tablet on the desk.
AI

How AI Is Transforming Retail Media

AI is reshaping retail media, brand storytelling, and omnichannel execution by turning structured data into personalized, scalable consumer experiences.

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Close-up of a hand holding a smartphone displaying the ChatGPT app interface. It's set against a blurred background of green leaves, suggesting a calm, natural setting.
AI

Ads Arrive on Free ChatGPT Tier

OpenAI signals a shift toward advertising on free ChatGPT access, raising new questions about trust, monetization, and the future of AI platforms.

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Ep. 138 - Winning Retail Media with AI | DBB Event Recap

Ep. 138 - Winning Retail Media with AI | DBB Event Recap

AI is transforming retail marketing by turning messy data into connected brand experiences across search, stores, and digital channels. Leaders from Google and Hershey share how agentic systems personalize creative, speed planning, and keep messaging consistent wherever shoppers engage.

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