Ever wondered how supply chain management has transformed in the aftermath of a global pandemic? The latest DBB episode promises to enlighten you with insights from Rod Thomas, Associate Professor of Supply Chain Management at the University of Arkansas' Sam Walton School of Business. Rod's extensive experience in retail, including his tenure at Lowe's, brings a unique perspective to the discussion. He shares how the University is prepping freshmen with foundational supply chain knowledge and how senior students are gaining practical skills to excel in their careers.
Could a simple sustainability label at checkout change the way you shop? Rod and Andy dive into the world of sustainable consumer behavior and the environmental costs of home delivery. Rod presents compelling research that shows how informing consumers about these hidden costs can lead to a significant shift towards eco-friendly choices like store pickup. This chapter highlights the growing trend of environmentally and socially conscious consumers and underscores the potential for retailers to drive down costs while promoting sustainability. Imagine a world where omnichannel retailers outpace giants like Amazon in last-mile delivery efficiency.
Andy and Rod explore innovative strategies that give omnichannel retailers a strategic edge, focusing on how marketing tools can enhance operations, increase profitable sales, and improve demand management. Rod shares insights on the environmental and social sustainability impacts of last-mile delivery, emphasizing sustainable and cost-effective solutions. The two retail veterans wrap up with a look at ongoing research and teaching efforts in retail, reflecting on the endless opportunities within retail media networks. Join DBB and be part of the conversation that's shaping the future of retail.
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