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The retail industry is increasingly harnessing the power of Artificial Intelligence (AI) to create seamless and relevant experiences for customers, a key factor in gaining customer loyalty. The strategic placement of products on a retail website, known as online retail merchandising, is becoming more critical than ever. Unlike physical stores, online platforms lack the luxury of physical elements like attractive signage and product displays. Therefore, online merchandising is both a science and an art, requiring a data-driven approach and a deep understanding of potential customers shopping needs and behavior.
AI technology, particularly low and no-code solutions, are enabling retail professionals to automate repetitive merchandising tasks, optimize customer experience, and visualize data for informed decision-making. Advanced merchandising tools using AI can track shoppers' reactions to different merchandising strategies in real time, providing invaluable analytics for retailers aiming to boost customer loyalty and conversion rates.
AI also plays a significant role in "searchandising," curating search results to drive sales conversions. It can boost trending items in rankings, personalize recommendations based on user behavior, and more. As customer needs evolve rapidly, businesses need to scale with technological innovation. By tapping into the data-driven nature of e-commerce and deploying intelligent technologies, retailers can understand how to turn today's buyers into lifelong customers.
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