The Industrial Supply Association (ISA) has announced a comprehensive summer session program aimed at demystifying the omnichannel customer experience. These virtual sessions, available for free to professionals in leadership, sales, marketing, customer experience, and human resources, offer valuable insights and strategies to navigate the changing landscape of the B2B customer buying experience. With a focus on equipping participants with the knowledge and strategies needed to deliver an effective omnichannel customer experience, the program aims to help organizations adapt to the evolving customer landscape and develop robust omnichannel strategies. The sessions cover various topics, including end-customer centricity, omnichannel marketing, sales, and applying omnichannel strategies to employee recruitment and retention. The ISA's commitment to its members is showcased through the provision of these sessions free of charge, while non-members can participate at a nominal fee.
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