Walmart last week announced a series of initiatives aimed at enhancing the customer shopping experience.
On the brick and mortar front, Walmart has begun a significant physical expansion and modernization project as part of its "Store of the Future" concept.. The company plans to build, convert, or remodel over 800 stores in the next five years, aiming to modernize the shopping environment and integrate interactive technology that blends the convenience of online shopping with the tangibility of in-store experiences.
These updated stores will include new technological advances, including a test project of digital labels that light up to guide shoppers to their desired products, activated via an app. Initially used by employees to improve stocking efficiency and fulfill online orders, this technology is part of a broader strategy to increase in-store navigability and convenience for customers.
The retail giant also announced the expansion of its virtual and augmented reality technologies to include eyewear, enabling customers to virtually try on frames using the Walmart app or website starting in February 2024. This move, leveraging the Zeekit dynamic virtual fitting room platform acquired in 2021, represents Walmart's commitment to providing a seamless and personalized shopping experience.
These developments are part of Walmart's broader strategy to enhance customer engagement and efficiency through technology while responding to the growing consumer demand for digital and connected shopping experiences.
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