D2C startups are turning their attention to conversational commerce as a way to engage with the digitally savvy Gen Z audience. Platforms like Wigzo by Shiprocket advocate for the use of chatbots and messaging apps to offer personalized and immediate customer support, which not only enhances brand loyalty but also helps in upselling and reducing returns.
Personalization is a key factor in attracting Gen Z, who expect tailored shopping experiences. Conversational commerce tools enable brands to gather data that can be used for hyper-personalized customer interactions, thereby strengthening customer relationships. Advanced technologies like AI-powered cohort analysis and customer journey mapping are instrumental in segmenting customers for targeted marketing campaigns.
Understanding the unique behavior of Gen Z consumers is crucial for the effectiveness of conversational commerce. Brands are advised to maintain an authentic and relatable tone on social media and to use user-generated content and influencers for greater relatability. Highlighting values important to Gen Z, such as sustainability, can make a brand more appealing. In this context, conversational commerce serves as a vital tool for customer retention, making it essential for D2C startups aiming to capture this demographic.
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