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Top brands like Bonobos, Harry’s and Magic Spoon have transitioned smoothly from DTC to a successful omni-channel presence. How? You might be surprised to learn, it’s not all marketing. Strategies that leverage diversified channels, relationships with key retail partners and the power of a consistent cross-channel experience helped them sell in and stay relevant.
Founders and CEOs of some of recent rising omni-channel microbrands weigh in on the Full Article Here
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