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While many businesses prioritize Amazon and their own direct-to-consumer sites for online sales, Walmart.com emerges as a potent and often overlooked platform. Walmart, a global retail behemoth, has been making significant strides in the Ecommerce domain. With a vast customer base of over 140 million unique monthly visitors, Walmart.com presents a golden opportunity for businesses to tap into an audience that might not be frequenting other platforms like Amazon.
Walmart's marketplace has seen rapid growth, with the number of sellers surpassing 150,000 in 2022. The introduction of Walmart+, a subscription program akin to Amazon Prime, offers a slew of benefits to loyal Walmart customers, from unlimited free deliveries to exclusive deals. This program is part of Walmart's strategy to entice and retain online shoppers.
Furthermore, the trust and credibility associated with the Walmart name can be a boon for brands, especially newer ones, aiming to establish their reputation. Walmart's robust search and recommendation algorithms ensure that quality products gain visibility, and with the proprietary PPC advertising platform, Walmart Connect, brands can further enhance their product discoverability.
Walmart doesn't stop at just providing a platform; it also offers fulfillment services. Launched in 2020, Walmart Fulfillment Services (WFS) provides an alternative to Amazon's FBA, allowing businesses to leverage Walmart's supply chain, potentially leading to more profitable sales.
In essence, Walmart.com is not just another e-commerce platform but a comprehensive ecosystem that offers businesses tools, services, and a vast customer base to expand their online presence and revenue.
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