Steering Committee

Steve Schotta, Executive Director

Our steering committee, comprised of industry executives from companies in a variety of categories, identify the key topics that are relevant to today’s business needs. We match up speakers that we believe are the experts in addressing these topics. Our 2017 Student Of The Customer™ breakfast programs will deliver on our mission – to be able to provide direction and actionable insights that you can use to better execute your business plans.

Committee Members

Scott Winchester

Blue Rhino

Cameron Smith

Cameron Smith & Associates

Chris Rasche


Amy Callahan

Collective Bias

Drew Collom

Diamond Foods

Steve Schotta

Doing Business in Bentonville

Greg Blair

Doing Business in Bentonville

Ken Drish

Driveline Retail Solutions

Ryan Schemmel


Tony Murphy

MGA Entertainment

Blake Woolsey

Mitchell Communications Group

Dean General

Newell Rubbermaid

Jack See

Nestle USA

Tina Winham


Steve Schwallie

Plano Synergy

Mike Russell

Procter & Gamble

Anthony Engle

SC Johnson

Soner Senlikci


Ken Simpson

The Clorox Sales Company

Steve Broughton


Nancy Woods

Waste Management

Jim Breach


Wayne Callahan

Vestar Capital Partners

Dan Hollingsworth

Hartz Mountain

Dennis Palma