Julie Walker Senior Consultant The Mom Complex They influence $600 billion in annual spending, but catching their attention is no easy task. Introducing Generation Z—the largest and most diverse generation ever. As the first group of consumers to never know life without the Internet, mobile technology and social media (and they continue to teach the rest of us!), these open-minded and tech-reliant individuals are carefully critiquing every product that comes their way and deciding whether it’s worth sharing. With trillions of dollars in spending up for grabs, brands can’t afford to miss the mark—what this generation thinks, feels, shares, and tweets matters. During this session, Julie Walker, Senior Strategist for The Mom Complex will share five ways your brand can win with the next generation of consumers. What you will learn:

• How to capture Gen Z’s precious attention—and, more importantly, their engagement.
• How to leverage interesting insights to boost your bottom line.
• New strategies and research-based tactics to make the most of this emerging generation.