
Ep. 107 - Marketing in the Age of AI
AI dramatically compressing timelines, revolutionizing customer understandings.
AI dramatically compressing timelines, revolutionizing customer understandings.
Retailers like Walmart Connect are turning Cannes Lions into a crucial platform for retail media growth, forging omnichannel partnerships and showcasing closed-loop advertising solutions.
Retail media is entering the living room as Walmart and Amazon take radically different approaches to turning smart TVs into shoppable storefronts, signaling a seismic shift in how and where consumers make purchase decisions.
U.S.-based brands often rely on global supply chains for essential components
Retail giant pushes expansion of sites, many formerly operated by agreement with Murphy Oil
Broader alcohol market also in flux
Retailers positioning as primary destination for former Joann customers
Despite pressures, back-to-school spending expected to show resilience
Traditional open coupons focus on reach, while loyalty discounts focus on retention and personalization
Tech represents next step toward agentic AI-driven portals
Majority of clothing purchases still spread across department stores, discount chains, digital brands
Cultural differences impact everything from store design to merchandising approaches.
Podcast audiences offer unique opportunity for retailers to engage consumers.
Shoe companies navigate complex terrain to stay competitive.
Strategic brand expansions target new demographics